Fruit of the Loom sustainability - The Fruit Way

Fruit of the Loom sustainability - The Fruit Way

The Fruit Way is a campaign by Fruit of the Loom to highlight the steps they have taken to manufacture their products in an ethical and environmentally responsible manner.

From nurturing their employees to caring for our planet, Fruit of the Loom fully understand their responsibilities as a garment manufacturer. We hope you enjoy finding out more about The Fruit Way as part of your continued confidence in making Fruit of the Loom your garment of choice for all your imprint needs.

100% of Fruit of the Loom's garments are OEKO-TEX® Standard 100 certified.

Simply, this means that every single Fruit garment you choose is certified free from any harmful chemicals or substances, including tests for pH-value, pesticides and heavy metals which may be harmful to human health.

The OEKO-TEX® Standard 100 certification is extra independent verification that Fruit of the Loom's products are not only of outstanding quality but also made with the highest regard for environmental and health safety, meaning you can use them with total confidence. 

Fruit of the Loom are committed to reducing packaging, recycling waste and using more recycled materials.

Supporting facts from Fruit of the Loom for a whole package of pro-sustainability actions:

  • We’ve reduced our use of stretch film by 32% (2021 vs 2019).
  • Every month we are further reducing use of stretch film by 2.150 kg.
  • All cartons in Morocco are now made from 100% recycled fibres and will feature our 100% recycled logo.
  • We have made a concerted effort to eliminate poly bags when transporting products to our own facilities.
  • Since 2020, poly bags and carton liners have been completely removed from our Ts, Sweats and Polos packaging – removing carton liners has been estimated to save almost 4 tons of paper.
  • We’re working with our supplier to reduce dress shirt packaging and switch to more sustainable alternatives.
  • Baler bags have been completely eliminated from Morocco and suppliers have been asked to not use these too, saving 12.5 tons of plastic in 2022.
  • Garment bags have fully switched to 60% recycled post-consumer bags – bags will carry this information via a new materials logo.

Looking after our people always comes first - fair hours, fair pay, plus healthcare and transport

As an international employer, Fruit of the Loom Europe takes its responsibilities for its people extremely seriously. For years, they have set the standard for ethical manufacturing, creating safe, fair and rewarding workplaces. Nowhere is this more apparent than in their Moroccan manufacturing facility, where over 4,000 local employees make over 2 million garments every week. It’s a huge operation that requires careful management – especially when it comes to the health, safety and wellbeing of the workforce.

Gold-standard WRAP certified, the Moroccan factory provides employment opportunities for many people in the local area. In addition to fair wages, working hours and excellent working conditions, staff also benefit from free access to an on-site medical team and dental care. All employees enjoy progressive employment rights, including the freedom to form unions, and have free access to training and development with equal opportunities to progress within the organisation. Fruit of the Loom operate a ZERO tolerance for child or forced labour – in thier own facilities or in those of any business in their supply chain.


Zero waste in Fruit of the Loom's own operations for four years in a row

Starting in 2018, Fruit's annual goal has been to divert at least 95% of their waste from landfills – covering all of their facilities from manufacturing to distribution and offices.

To measure their commitment to business-wide waste elimination, they use the criteria set out in the Zero Waste International Alliance business recognition program which requires 90% or more of all discarded resources to be diverted from landfill.

Fruit have been successful in exceeding the Zero Waste target for the fourth consecutive year and, better still, exceeding their own higher target of 95% too.

75% of the energy used in the Moroccan plant is from renewable sources

Another part of The Fruit Way towards a more sustainable future is about using renewable energy wherever possible. Fruit report that 75% of their current energy used to produce products for Europe, in their Moroccan facilities, is renewable – this means using the natural power of the win



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