Embroidery and embroidered logos

Embroidery and embroidered logos

Embroidery is the process of adding a stitched design onto a piece of fabric or clothing.

To do this, a design must be digitised by a specialist into a format that an embroidery machine can use to translate the graphic into the various threads that make-up the embroidered design. Being an automated process, it can be surprisingly cost-effective and affordable.

Embroidery gives a long lasting and high quality finish and it is ideal for adding a logo to your company uniform, to give it a professional appearance.

The cost of an individual logo depends upon the number of stitches, or the stitchcount, that the logo is composed of, the higher the number of stitches, the higher the cost. In general, the bigger the logo, the more stitches will be required to produce it. For this reason, you will find that the majority of embroidered logos will be sized and positioned to be placed on the left chest of a garment. It is technically possible to have bigger embroidered logos, such as a large logo on the rear of a garment, but often the cost of producing one makes it prohibitively expensive.

Embroidery works best for less complex designs. A logo which has too many fine details or intricacies can be difficult to recreate in thread, remember embroidery is not the same as printing a logo on a piece of paper.


The type of clothing used can also determine how good a logo looks on it. In general, an item made from thicker fabric will help produce a better quality embroidered finish. Very thin items, such as lightweight t-shirts are technically difficult to embroider and can often lead to puckering of the fabric, where-as a good quality sweatshirt or fleece will produce an excellent embroidered logo. Polo shirts and jackets will almost always look fantastic with an embroidered logo. 

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